http://webmarketrblog.wordpress.com/2008/07/14/natural-born-clickers-the-end-of-ctr-as-the-industry-standard/ bringing you in on the spin Wed, 15 Jul 2009 16:26:05 +0000 http://wordpress.com/ hourly 1 http://webmarketrblog.wordpress.com/2008/07/14/natural-born-clickers-the-end-of-ctr-as-the-industry-standard/#comment-4 Martin Wed, 16 Jul 2008 21:37:01 +0000 http://webmarketrblog.wordpress.com/?p=26#comment-4 agreed, clicks are a stupid and really basic way to measure online success. Not as if they measure traditional media with interaction (well at least very little), really people should start going back to basic and by that I of course mean statistical analysis. Gauging opinion movements is what branding is all about. If the campaign is about shifting the brand paradigm then the only way you know if you achieved this is to look at what changes occur in perception. Obviously, if the goals are different then success should be measured against these. Simple. One last thing online survey's are a good way of capturing online success, seems like those pesky online people are going to multiple sites and use the internet more than we all first thought. agreed, clicks are a stupid and really basic way to measure online success. Not as if they measure traditional media with interaction (well at least very little), really people should start going back to basic and by that I of course mean statistical analysis. Gauging opinion movements is what branding is all about. If the campaign is about shifting the brand paradigm then the only way you know if you achieved this is to look at what changes occur in perception. Obviously, if the goals are different then success should be measured against these. Simple. One last thing online survey’s are a good way of capturing online success, seems like those pesky online people are going to multiple sites and use the internet more than we all first thought.

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