Comments on: Nike UK’s 40% discount code – innocent leak or first class guerilla marketing?

By: niloo

niloo — Tue, 10 Feb 2009 10:16:42 +0000

hi,i love nike sneakers but i live in iran now and i cant search this beauty sneakers

By: ubermartin

ubermartin — Mon, 08 Dec 2008 20:51:44 +0000

Thanks James, for the insight… we’ll try and delve a little deeper into this one. But it still to our eyes look like a brilliant marketing campaign, question is how intended was it? At least this raises a new topic to be spoken about, how easy is viral and is it as good as old fashion word of mouth? or is it as some people claim the exact same?

By: James

James — Mon, 08 Dec 2008 18:50:33 +0000

I work at a nike factory store and the code was a genuine discount code for employees but i didn’t get a chance to use it because it has been cancelled due to the leak/people taking advantage.

By: marvin100

marvin100 — Tue, 02 Dec 2008 13:46:36 +0000

the only problem with your article is the 40% was actually taken off if you ordered early enough – i ordered on the 26th and everything went through fine – invoice shows discount etc etc good received.

i dont think it was viral i just think it got abused and was closed down

By: David Matthews

David Matthews — Mon, 01 Dec 2008 13:28:15 +0000

They charged the cards but refunded the money. I don’t think there can be any legal ramifications unfortunately, because the code has been published as an Employee discount. That is the true genius behind it. If you were to complain, Nike would just say you weren’t entitled to the discount because you aren’t an employee.

If this is a strategy, then it really is good. They wouldn’t have to enforce the promo, you would’ve already wetted your appetite with the website and you’re probably going to get it anyway. I did!

Is there anyone else who’ve been stung?

By: Bobby Woo

Bobby Woo — Sun, 30 Nov 2008 16:41:54 +0000

I had the e-mail sent by a colleague on Friday and spent a while looking at Nikestore.

I received the 40% discount and placed the orders but received an e-mail stating that it was for employees only, approximately 5 hours later.

Other friends haven’t received the e-mail yet so may get lucky but this does seem to be too good to be true. Perhaps Nike selected a certain number they would allow in order to make this look legitimate?!

Either way, it’s a brilliant piece of marketing, if not a little deceptive, especially given the current economic climate.

I’d chance my arm again though – does anyone have a code or employee discount for Adidas?????

By: Calvin Robinson

Calvin Robinson — Sun, 30 Nov 2008 13:43:53 +0000

Wow,that’s some nasty marketing techniques. What are the legal ramifications of this? Did they charge your credit cards first then refund them? Or did they stole the whole process before you got charged?

Too flaky man…

Reminds me of when Argus advertised TVs on their website for a pound, and when they realised the mistake, they cancelled all the orders of course – but some people actually managed to argue their way through the legal system to receive their TVs for £1.