Viral Marketing – where it all began…

So my first forray into digital marketing – my 2006 final year marketing thesis on Viral Marketing.

I’ll never forget the day everyone “discussed” their proposed topics in a room, could they have been any more boring? – I knew I needed to do something else, something a little different. When I presented my idea to my proffessor the blank gaze I recieved in return said it all – she had never heard of viral marketing, or as it happens had the majority of her colleagues at the university.

The problem was/is that online marketing is growing at such a rapid rate thats its pretty hard to keep up at times, and as a result a lot of students studying markeitng degrees at UK uni’s are being advised to examine more traditional forms of media. But surely that’s an area that needs the least research? What about the new forms on marketing springing up in this new media age – conversational marketing, social media marketing, rss advertising, blog marketing, and the list goes on. Why aren’t students encouraged to add new research / material to much needed new areas of digital marketing, as opposed to adding to the clutter of existing research?

Anyway, enough of me rambing. The dissertation can be downloaded in here (sans appendix) – I hope that someone finds some use for it, and if you do let me know what!